The Relationship Driven Leader: Because People Do Business With People They Like

(and hire, and promote, and recommend, and…)

11LawsProgram1-1 2

Based on the book, The 11 Laws of Likability

Program Overview:

Your ability to create meaningful and lasting relationships directly impacts your success regardless of your role – from corporate executive to company employee to business owner to job seeker.  Growing a larger network with stronger relationships increases your value, influence and impact. Learn how you can become a leader who attracts and engages an eager, committed team.  Expand your referrals, shorten the sales cycle and close deals on relationships not price.  And when opportunities arise, be first in mind and someone they want to say ‘yes’ to! The 11 Laws of Likability is based on one simple truth: People do business with people they like.

Program Benefits:

  • Excel in making new and lasting connections
  • Make a strong, positive first impression (especially in interviews)
  • Create a personal brand that boosts your visibility and impact
  • Build trust to improve productivity, morale, loyalty and retention
  • Improve collaboration, reduce conflict and increase your influence
  • Lead with confidence and authenticity
  • Add value to your network and stay top of mind

Meet presenter and author Michelle Tillis Lederman:


Contact Michelle if you would like to bring this on site or visit her events page to see what she has coming up.


HRCI_PreApprovedSeals_R1-Color_2015 copy The 11 laws of Likability has been approved for 12 (General) re-certification credit hours toward PHR, SPHR and GPHR re-certification through the HR Certification Institute. For more information about certification or re-certification, please visit the HR Certification Institute website.

SHRM SEAL-Preferred ProviderExecutive Essentials LLC. is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.

Who Should Attend

Anyone who works with others and desires quality relationships to build successful teams, partnerships, collaborations, organizations and businesses. This is for individuals in all types of roles including employees, managers, leaders, executives, consultants, business owner and entrepreneurs. Best departments include business development, sales, marketing, customer service, and human resources.


Participants must take an online assessment in advance of the class called the NBI ™Thinking Preferences Assessments. Results are given during the class.

Day One

Before: Get Connection Ready

Law 1: Authenticity – The real you is the best you. Be your true self. Sharing what is real about you is the key to building real relationships as it lays the foundation for mutual understanding and growth. Through self-reflection and individual activities participants will understand the factors that lead their choices around authenticity and identify their individual opportunities to increase authenticity in their interactions.
Law 2: The Law of Self-Image – Before you can expect others to like you, you have to like you. The ways you perceive yourself become your reality, so ditch the negative self-talk and instead remind yourself regularly of your accomplishments and strengths. Participants will learn techniques to shift self-image as well as determine the image they want to project.
Law 3: The Law of Perception – Perception is reality. How you perceive others is your reality about them, and the same is true for them of you. This includes The Sub Law of Law of First Impressions: It is much easier to make a good first impression than change a bad one. This extensive module covers how to enhance body language, leverage your verbal and vocal tools, and manage your online presence to create the brand you want. You will receive feedback on the current impression and develop a plan to bridge the gap.Participants take an online assessment to uncover their thinking preferences and receive their results during the program. Understanding how you prefer to communicate impacts how you lead, solve problems, make decisions, form relationships, collaborate, provide feedback, influence, and motivate. This knowledge enables participants to enhance their effectiveness with employees and coworkers, influence leadership, and minimize interpersonal friction.
Law 4: The Law of Energy – Energy is contagious! The energy you give off is what you get back. This doesn’t mean you have to be ecstatically happy all the time – we can be genuine and connect deeply with others, even when faced with difficulties and challenges. Learn how to shift your energy and determine what “productive energy” would be based on the circumstances.

Day Two

During: Have the Conversation

Law 5: The Law of Curiosity – Curiosity creates connections. Harnessing curiosity opens up new avenues of dialogue. Remember though that discussions are, by definition, two-sided — sharing yourself is a key part of building a real connection. You will walk away with an abundance of conversation starters and topics to explore in conversation.
Law 6: The Law of Listening – You have to listen to understand. To build meaningful connections, you need to listen from other people’s perspectives, and be open to looking at the world through different lenses. It is key to recognize which of the three levels of listening you lean toward and which is best for different purposes in connection. You will also evaluate the impact listening has within your organization or team. Your individualized action plan will incorporate ideas on improving your listening – which is harder than it sounds.
Law 7: The Law of Similarity – People like people like them. Similarities may not be obvious at first, look for common interests, backgrounds, and beliefs to help you connect with others. The Sub-Law of Association: People trust the sources they know best will also be a source for your growing list of ways in which you can find commonalities with others.
Law 8: The Law of Mood Memory – People are more apt to remember how you made them feel than what you said. Emotions we associate with an encounter stay with us long after the conversation. Admire, appreciate, and asking for advice are just a few of the ways you will discover to create a positive mood memory. We also revisit earlier laws to understand how your words, body language and energy make an impact. We extend this concept to your organization, place of business, and the customer service experience.

After: Extend Contact

Law 9: The Law of Familiarity – People feel comfortable with who and what they know. Trust is a key component in Familiarity. Understand the builders and breakers of trust. Stay in people’s minds through social networks, notes, personal recommendations, and more. Leverage technology to stay updated about what’s going on in people’s lives and increase your opportunities to interact. We also provide strategies to manage the most common excuses for not following up.
Law 10: The Law of Giving – Do because you can – giving creates value. Be proactive about determining how you can help the people in your circle. Whether it’s making introductions, sharing resources, giving advice, or extending invitations, there are countless ways to create value for others. You will create a targeted plan for adding value to key relationships. Learn how to increase your results when people offer to assist you by knowing how to make an appropriate ask. Participants will have the opportunity to make requests of fellow participants to begin applying the concepts to their evolving network.
Law 11: The Law of Patience – Give it time, things happen. Friendships evolve over time, and kindness repays kindness, even if it’s not in obvious ways. Understand the way patience work and in what aspects it is necessary. Learners will share experiences to reinforce the theory before pairing up to plan further action.

Back to Top