The 11 Laws of Likability

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We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals…whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other.This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify what’s likable in themselves and create honest, authentic interactions that become “wins” for all parties involved. Readers will discover how to:

  • Start conversations and keep them going with ease
  • Convert acquaintances into friends
  • Uncover people’s preferences and tweak their own personal style to enable engaging, reciprocal interactions
  • Create follow-up and stay in others’ minds long after the initial meeting

The worst thing we can do when trying to establish a personal bond with someone is to come across as manipulative or self-serving. Authentic connections go much deeper—and feel much easier—than trying to hit self-imposed business card collection quotas. This book presents a new paradigm that shows how even the most networking-averse can network…and like it.

From the Back Cover

We all know that networking is important for success, but the networking tactics we read about take a lot of work—and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way?

The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: People do business with people they like. In this empowering book, you’ll learn how to identify and accentuate your most likable characteristics, and also how to:

  • Start conversations and keep them going with ease
  • Avoid coming across as manipulative or self-serving
  • Convert acquaintances into friends
  • Tweak your own personal style to enable engaging interactions with different kinds of people
  • Stay in others’ minds long after your initial meeting
  • And more.

Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability—and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved.

Forming relationships is the foundation of success. And once you discover “The 11 Laws of Likability,” your road to success in any field will be faster and more enjoyable than you ever imagined.

Reviews

It’s a simple declarative sentence containing only seven words, but it reveals one of the most critically important secrets of business success: People like to do business with people they like.” “In her book “The 11 Laws of Likability,” Michelle Tillis Lederman, an adjunct professor at NYU’s Stern School of Business, provides step-by-step guidance for improving your likability quotient.”

See the Full Review by William J. Lynott.

The core message in this book teaches you to be yourself in every crevice of your life, elegantly bound with respect and realism. Additionally, the importance and strategic gains of networking are communicated. This book is a superb addition to your personal library and it would also make a great gift.”

See the Full Review by Christina Jonas Kennedy.

But now, having read from virtual cover to cover, (and admittedly, having gone through some of the exercises), I feel like I should make an appointment with myself, and set time aside to go through everything more carefully, perhaps even with a group of people I’m working with. I think it could do some good. I can only compliment how the author works through all of these aspects, teaches finding a workable common ground, and teaches in a multiplicity of ways how to look at and relate to others with compassion, understanding , through unbiased eyes.”

See the Full Review by Allie on Novelspot.com.

The 11 Laws of Likability is a well-organized, clearly written book that brings home many potentially eye-opening concepts, all of which are based on the idea that networking can be as enjoyable as having a conversation with friends and still be highly beneficial to career goals.”

See the Full Review by Meredith Ann Rutter.

Sometimes self-help authors can’t help but fall into the trap of being overly positive. But not Michelle Tillis Lederman — she knows how to remain balanced. In her book, The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like, she proves her method simply by the way she writes.”

See the Full Review by Devon Tomasulo, MFA.

Like all business and self-help books, a lot of the advice seems like common sense, especially to extroverts who are good at networking anyway. However, taken as a whole, the 11 laws can inspire you to be open to every potential new contact. Lederman does a great job supporting her laws with stories from her personal networking successes.”

See the Full Review by Donna.

The “11 laws of likability” are actually paradigms for networking and relationship building. They can be used as a key element of the selling function, the management function, or simply expanding your network of new friends.”

See the Full Review by Henry Holtzman.

In this book, Ms.Tillis Lederman guides you through finding what is inherently likable about you and the most effective networking tool: face-to-face conversation.”

See the Full Review by Cheryl Waity.

Remember when you were younger, adults would constantly remind you on how to act: “Put that down”, “say thank you,” “smile”. Refreshingly, I felt like this book acted as my adult, giving helpful reminders on how to be perceived better by others.”

See the Full Review by Elena Reeds.

To some the entire concept might come off as overly simplistic or worse a recipe for insincerity in the name of business networking. But few will seriously argue that professional relationships aren’t an indispensable aspect of workplace success or that likability isn’t important.”

See the Full Review by Wesley.

Her book is full of advice on how to develop the skills necessary. I have a friend who has built a business on such personal contact and it works.”

See the Full Review by Alan Caruba.

These lessons couldn’t be more relevant than now, as many banks are still recovering from the Great Recession. Obtaining as well as retaining good customers is extremely important to the overall health of the bank.”

See the Full Review by Jane Haskin.

While valuable in business situations, the wisdom which the book contains can be applied to any relationship. It’s upbeat, supportive, and full of good advice.”

See the Full Review by Anna Jedrziewski.

“If you want to learn how to more effectively build relationships, then this book may be for you.”

See the Full Review by Jason Jacobsohn.

This book would be extremely helpful to people new to the workforce or even those who have been working for a while, but haven’t ventured outside a tight network, since it offers tips to keep a conversation going with someone new.”

See the Full Review by Tina Arnoldi.

Written with an easy-to-understand tonality, the information printed on these pages is highly usable and can be implemented one the words have transcended into your mind.”

See the Full Review by Christina Jonas Kennedy.

Michelle Tillis Lederman turns the entire concept of networking upside down and points out that networking isn’t about the person doing the networking. It’s all about the relationship with other people.”

See the Full Review by Wayne Hurlbert.

Forming relationships is the foundation of success. And once you discover “The 11 Laws of Likability,” your road to success in any field will be faster and more enjoyable than you ever imagined.”

See the Full Review by Jeannine.

The book is an easy read. Lederman uses some storytelling to demonstrate the use of each law. Her stories do not overwhelm and provide applicable examples. This book is aptly titled and the readers are going to like it and the author just fine.”

See the Full Review by Patricia Faulhaber.

By equating networking and friendship, Lederman bridges the apparent divide between substance and appearance — and reaffirms the importance of authenticity.”

See the Full Review by David G. Jensen.

This is not ‘remake your personality and change your life in thirty days;’ this is real, practical advice with reminders not to try to change too much at once–to be patient and work with realistic goals for mastering new skills…as a reading experience, it’s well-written and flows easily. You can and should take plenty of time to work on the information and skills offered here, but you won’t bog down on your first read through to take in the basics and get a sense of where you want to start first on the those exercises.”

See the Full Review by Lis Carey.

The 11 Laws of Likability is specific and helpful. Told through a useful vignette at the beginning of each chapter immediately following a quote from a famous health professional, Lederman then details concrete examples and exercises. Her conversational tone allows her readers to read with ease and pick up bits of gold along the way.”

See the Full Review by The Reading Countess.

The author, Michelle Tillis Lederman, gives good advice on how to network in a more relaxed and authentic way. If you are looking for a job (or trying to build your business), her advice can be invaluable.”

See the Full Review by Dr. Helen Smith.

The 11 Laws of Likability is about transmitting information; interactionism and context- terms Lederman doesn’t use, but subjects about which she is clearly an expert. But, this is not a textbook or ivory-tower thinking. Lederman’s work is less about human development and more about human decency.”

See the Full Review by Jennifer.

Packed with humorous anecdotes and practical applications, The 11 Laws of Likability present a highly appealing as well as highly effective new paradigm for networking.”

See the Full Review.

Schmoozing—the word, just like the behavior we equate with it, seems phony. Sure, we want people to like us, but does getting people to like us require putting on a mask and pretending to be something we’re not? Absolutely not, says Michelle Tillis Lederman…”

See the Full Review from Success.com.

Michelle Tillis Lederman’s The 11 Laws of Likability teaches you how to acquire that superpower for yourself, by mapping out the essential principles of social interaction in 11 sections, or “laws.” And while the idea of the book is to teach you how to have better, more fruitful exchanges with the people you meet, it also offers some important, broader lessons crucial for spiritual and emotional health.”

See the Full Review by Brianna Snyder.

An insightful, practical book that facilitates social interaction by building positive knowledge of oneself and of the attitudes and social skills that help you to understand and relate to others. It covers things like authenticity, working on the way you perceive things, energy and enthusiasm, healthy interest in other people, the ability to listen well, knowing how to give to others, and the patience necessary for relationships to grow.”

See the Full Review by Clare Cannon.

With practical applications and real-life stories that make these laws tangible, this book is engaging and extremely helpful. If you ever feel like you’re forcing conversations or missing out on networking opportunities, you’ll appreciate the tools and strategies offered in The 11 Laws of Likability.”

See the Full Review on Success.com.

To read more reviews, go to The 11 Laws of Likability on Amazon.com.

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